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PONDS x BEAUTYCON PRODUCED BY EVENTAGE WITH WEBER SHANDWICK/UNILEVER
How do you take a brand my Grandma used and make them relevant and sought after at the one show that seemed so off brand. Guess what? They did more then hold their own against all the trendy brands. Why?
I designed every aspect, managed the fabrication and conceptualized the experience of body marbling to correlate to a commercial they had running showing dripping make-up. Our goal was to keep them on brand but create a younger vibe. Clean and purposeful but fun and colorful as well. Not only did all the guests have marbled arms but this was also with purpose. Before the guests left the booth they tried the cold cream in a small spot of the marbling to see how great the product was. It’s one thing to give product away but it’s another to have that kind of real interaction that changes someone from knowing about you, to being a customer.
Eventage managed every aspect of the booth and activiation, including the challenge of getting into and out of the Javits on time and on budget. Some of the most organized, professional, authentic and wonderful people I have ever worked with.