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HELLMANN’S 100TH CELEBRATION-GUINESS WORLD RECORD WORLDS LONGEST PICNIC TABLE
PRODUCED BY EVENTAGE PR-WEBER SHANDWICK
For 100 years, the Hellmann’s brand has prided itself on "helping to turn meals into moments for families across the country." On Sept. 24, in celebration of its centennial, Hellmann’s brought together a slew of celebrities and fans to gather around its new world-record sized longest picnic table.
Chef Mario Batali, Chef Tim Love, Chef Aaron Sanchez and guests Katie Holmes, Andy Cohen and Paul Pierce of the Brooklyn Nets celebrated the occasion at Hudson River Park’s Pier 84, mere blocks from the site of Richard Hellmann's original deli. With more than 500 individuals having taken their seats, the record table measured a whopping 97.59 m (320 ft 2 in)
We designed, styled and along with 11th St Workshop built the World’s Longest Picnic Table. The whole event was catered by Herb N Peach Catering who was tasked with re-creating recipes for over 500 people by Chef Batali.