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SAMSUNG HOUSE PRODUCED BY EVENTAGE DESIGN IN COLLABORATION WITH HILLARY FARR FROM “LOVE IT OR LIST IT”
Many people think laptops and TVs when they think of electronics giant Samsung, but the brand makes some of the most beautiful and high quality appliances in the world. We created a pop-up environment featuring Samsung’s newest products by transforming a vacant retail space in SoHo where we featured the full line of Samsung Home products, from beautifully designed kitchens and living rooms to fully functional laundry rooms and product showrooms. This activation began with special events for media and influencers, including meals prepared by Samsung Club de Chefs celebrity chefs followed by several days open to the public. Visitors toured the spaces and participated in active workshops to experience the full product line.