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CHOBANI PUTS A STOP TO SAD BREAKFAST PRODUCED BY EVENTAGE
What's a sad breakfast? Think big on convenience, but short on satisfaction – and they are on the rise. In an attempt to save customers from manufactured muffins, soggy cereal, bland oatmeal and burnt toast, Chobani has launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats. With the help of professional chef and reality TV star Lauren "Lo" Bosworth, Chobani's #StopSadBreakfast mission kicked off with the opening of its #StopSadBreakfast pop-up store in New York City's Grand Central Terminal. Chobani is also served cups of its yogurt-oats blend to breakfast sufferers on-the-go near Bryant Park at Sixth.