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DEGREE X BLUE ZONES PRODUCED BY EVENTAGE WITH WEBER SHANDWICK
Blue Zones Founder and National Geographic Fellow Dan Buettner identified five places in the world – dubbed blue zones – where people live the longest (into their 100s). We designed a media even to highlight this collaboration with Degree deodorant to promote more movement in your lives. #MADETOMOVE Degrees deodorant that they were highlighting was movement activated and one of the main benefits of the Blue Zones is the movement styles the people do everyday that help with their longevity. We designed an event to mimic the movement most closely related to what happens in each of these Blue Zones for editors to experience.