1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
CALDREA BRAND ACTIVATION PRODUCED BY GEOMETRY
Transform the rooftop lounge at the Bowery Hotel into a magical wonderland with installations inspired by the Caldrea line of scented products. Vignettes were styled using props, colors and ingredients from each scent making each concept a mini installation gallery of each variety. We also styled the hair pieces for the Caldera fairies positioned throughout the space.
Caldrea Activation